Jaguar Land Rover uses Alterian Content Manager to manage its global websites. The multinational vehicle manufacturer uses the platform to support its global markets, giving the communications teams full editorial control over local website copy, allowing them to engage customers and generate increased sales.
Jaguar Land Rover selected Alterian Content Management for its easy to use technology, user friendly interface, multilingual capabilities and flexible working processes. Ultimately, Content Manager will allow Jaguar Land Rover's digital communications channels to be managed by business people, not the IT department.
This was exemplified by the launch of www.jaguar.com in the summer of 2009, coinciding with the launch of the new Jaguar XJ model and featuring a stylish and contemporary Flash-based design which showcases the marque to its fullest extent. www.landrover.com is currently in design and will be launched in the coming months. Land Rover vehicles are designed for a different market, which will be reflected in the design, yet both sites will be run on the same instance of Content Manager, allowing corporate or shared assets to be shared and maintained centrally.
By consolidating website delivery to Content Manager, Jaguar Land Rover will increase the efficiency of maintaining multiple disparate solutions. This will also enable close control of global brand assets and campaigns with appropriate local control for regional variations. Tight integration between Content Manager platform and Jaguar Land Rover's current CRM systems will support a far more personalized online experience for customers..
"In today's economic climate, driving sales and converting prospects into paying customers have become increasingly important. The website is quickly becoming a company's most powerful marketing tool, and so it is vital that the communications team have direct control over the website and the ability to change content as required. To succeed in these uncertain times, companies need to maximise their online presence and ensure that prospective customers receive a personal and relevant experience when they visit a company's website" said David Eldridge, CEO of Alterian.
Content Manager's multilingual capabilities also match perfectly with Jaguar Land Rover's need to simultaneously upload content in many different languages across their network of sites. The platform will help Jaguar Land Rover communications professionals to build, manage and publish dynamic content directly to www.jaguar.com and www.landrover.com, improving the speed, responsiveness, ease-of-use and quality of content for customers.