Your audience may have no idea who you are or how good your products and services are. The moment they land on your website, they are forming first impressions that will ultimately lead to a decision of whether or not to do business with your company.
“Web designers have as little as 50 milliseconds to capture the interest of potential customers. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions.” websiteoptimization.com
Your website defines your company, the culture, brand, values, people, and the quality of your services. You don’t always have the opportunity to meet every prospective customer. Your website might be your only opportunity to make an impression on potential clients, so it is important to make it a good experience.
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Consistent branding and messaging. Make it easy to understand what it is that you are offering.
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Up-to-date information. Provide accurate pricing and product information.
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Relevance. Make sure the information they are looking for is easy to find.
Alterian Content Manager simplifies the management of multiple websites so that you can concentrate on innovation rather than maintenance in your marketing campaigns and strategies.
For over a decade, Mediasurface and Immediacy enabled organizations to deliver outstanding online presences by putting the power to create compelling content in the hands of the communications, marketing and operations staff who need it, all based on the solid backbone of industry-standard architecture.
In July 2008 Alterian acquired Mediasurface and with it the Morello and Immediacy brands and industry leading products. Our content management expertise center and products now come under the Alterian Content Manger brand, with Morello as our "Enterprise Edition" and Immediacy being marketed as our "Corporate Edition".
"Organizations need to deliver relevant interactions that engage their audience. We are proud of our market leading content management products and are continuing and accelerating our investment in this critical area." - David Eldridge, CEO Alterian