Your visitor needs to know that you understand them and their needs. They need to feel a part of the community your products and services are aimed at - that other people like them also like you. To do that you need to understand who these people are, why they are on your site and what they want.
This kind of analytical understanding is in our blood at Alterian, of helping you understand your audience and as a business users to be able to use that insight to create and deliver engaging content to your audience. Unlike any CMS vendor, we also understand that your interactions with your customer are not all on a single web channel, that you have CRM data, loyalty programs, point of sale data, email interactions, there are social media conversations about you - all of which you can use to make that visitor's experience of your brand online better.
Based on the Integrated Marketing Platform, Alterian has created a process to give our customers the operational capability required to engage with their customers - the Customer Engagement Cycle.
The Alterian Integrated Marketing Platform manages the people, processes and applications that have often been autonomous marketing functions.
Running through the entire platform is an analytical capability enabling marketers to gain insight into their customer data by using intuitive, easy to use, visual segmentation tools. This capability supports a unique ‘train of thought’ working practice, typically exemplified by marketers.
Bringing analysis, content and execution together in this unique way enables marketers to deal with people as individuals and engage with them throughout every step of the customer engagement life cycle.
Mike Talbot, our co-founder and CTO, explains the Engagement Cycle and its component stages: