WebJourney

WebJourney is a new kind of web analytics product that brings focus on the individual rather than the website. WebJourney follows a user's movements as they interact with the content on the site and produces a series of meaningful marketing events and actions from the data collected.

Most marketers just end up counting things such as visits to the homepage and who clicked on the product button. These statistics may help you learn what pages visitors went to on your site or where your users came from, but it's not helping you understand your audience or maximizing your chance to engage with them.

WebJourney provides additional information alongside the behavioral data. You can learn more about the neighborhood the visitor is from or what company they represent. When you combine that with the ability to map website behavioral data onto individual profiles, you have an extremely powerful tool for understanding and engaging with your prospects, customers, and website visitors.

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 Click Here to Download the WebJourney Data Sheet    icon_pdf_small




  • Focus on the Individual

    Don't limit yourself to just learning what site visitors clicked... learn how they interacted with your site, even if they didn't click.

  • Expert Filters

    As WebJourney collects all of the data from user sessions, it analyzes all of the microevents and identifies meaningful events that can be further analyzed by the marketer and used to tailor the experience for the visitor or subscriber.

  • Beyond Click Data

    Learn more about visitors with access to information about their location, connection speed, screen size and resolution, device details, and corporate information, including industry codes when applicable.

  • Interaction with WebJourney

    See high-level data on traditional web analytical metrics in near real-time and interact with the data via a web UI, Alterian's Integrated Marketing Platform, or via third party business intelligence tools.

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