Beyond behavioral information, WebJourney collects other details from the user such as the search terms and referrer, the screen resolution, IP-based location and business or ISP information. This information can be used to better segment users in the future or drive visitors to specific content that is more relevant to them.
Where online records can be linked to existing off-line records, WebJourney provides a number of ways to create a permanent link between behavior in a browser and the off-line information. Marketers can use this function for targeting online and off-line marketing or for reporting on the website using any demographic information available in the marketing database.
WebJourney gives you the flexibility to track the level of detail that you need. For pages that you want very precise asset-level tracking, you have the ability to explicitly tag the assets. If you need only a higher level view of the page while still capturing asset-level detail, you can use the automatic option which searches for all images, links and other resources on the page and tracks them automatically.
Anonymous web tracking is good for some circumstances, but when you want to bridge the gap between anonymous and validated user-level tracking, WebJourney helps by being able to associate anonymous session data with the known profile once a visitor is validated. Once the sessions are linked, all previous and future information is captured and related to the customer record.
