WebJourney focuses on the individual experience rather than the website. WebJourney follows a user's movements as they interact with the site content and then produces a series of meaningful marketing events and actions. Those meaningful events and actions can be analyzed and used to transform your messaging or the visitors' experience on the website. This is accomplished through integration with Content Management Systems (CMS) to enable reporting and analysis of content from dynamic sites.
Tracking at the asset level supports standard analysis based on pages related to keywords or taxonomy information, but it also gives marketers a much stronger insight into the interaction data. WebJourney lets you understand the context in which the content was viewed, not just what page was displayed. For CMS driven websites; WebJourney's ability to measure the amount of time a content item was viewed and whether the user scrolled to view both the top and bottom of the page is just one example of how much more you can derive from your visitors by using WebJourney.
