Every 30 to 60 minutes, WebJourney's high level reporting system is updated. This allows for detailed reporting on content items, pages and the site. This provides marketers with a very fast way of understanding how content on the website is being consumed given current market or environmental factors.
For more complex analysis, WebJourney delivers all of the high-level information and additional individual data to the Alterian Engine Platform for further modeling and analysis capabilities. With this broad stream of data, marketers can build propensities for interest in particular pieces of content or specific segments. Additionally, targeting selections can identify which actions can be immediately taken.
WebJourney can also act as an "Event Sink" and easily accepts any event from any system that can make a web call. New types of events are easily added to the system and WebJourney has the ability to integrate with many other applications.
